A very interesting case indeed, but one that is not just about channel dynamics but also about brands and customers. The stronger equity clearly rested with Majestic, and the restoration of the brand and its proposition has motivated consumers.
100% agree Ian. Majestic provides a great in store experience with some very knowledgeable staff and value for money product. Key basics in their sector. As a previous ‘angel’ I came to the conclusion that the offer was too good to be true (exclusive wines at half the price it should be charging). In my opinion the best retailer is winning here.
Majestic is a terrific business, and also an interesting illustration of the power of motivated and well trained store colleagues in a specialist sector where customers really value advice and opinion.
Another interesting comparison is Direct Wines, with turnover of £396m. A family owned business which looks after its customers and is profitable, and has been around much longer and is much larger than Naked Wines. An excellent business all round.
A very interesting case indeed, but one that is not just about channel dynamics but also about brands and customers. The stronger equity clearly rested with Majestic, and the restoration of the brand and its proposition has motivated consumers.
Totally agree, and yet baffling that the strength of that brand equity was not more apparent to the Board who sold it all off.
Totally agree. Very poor due diligence. Might also be indicative of general decision making and current performance!
100% agree Ian. Majestic provides a great in store experience with some very knowledgeable staff and value for money product. Key basics in their sector. As a previous ‘angel’ I came to the conclusion that the offer was too good to be true (exclusive wines at half the price it should be charging). In my opinion the best retailer is winning here.
Majestic is a terrific business, and also an interesting illustration of the power of motivated and well trained store colleagues in a specialist sector where customers really value advice and opinion.
Another interesting comparison is Direct Wines, with turnover of £396m. A family owned business which looks after its customers and is profitable, and has been around much longer and is much larger than Naked Wines. An excellent business all round.
Yes, another interesting data point and a great business.