I didn't get round to reading the first article in this series when it came out (caught up now!) but I've always winced when I've heard people talking about dynamic pricing. I've mentioned to a few cinema exhibitors that if anyone could brand it as "dynamic discounting" they'd probably set the new industry standard in a more customer understandable way.
In other retail areas, I once knew of a leather goods outlet that followed every sale with a big value discount for their next visit within two weeks. Such leather goods (suitcases, gloves, etc) weren't something frequently bought, but it drove the customer back into the shop far sooner than their usual cycle.
I didn't get round to reading the first article in this series when it came out (caught up now!) but I've always winced when I've heard people talking about dynamic pricing. I've mentioned to a few cinema exhibitors that if anyone could brand it as "dynamic discounting" they'd probably set the new industry standard in a more customer understandable way.
In other retail areas, I once knew of a leather goods outlet that followed every sale with a big value discount for their next visit within two weeks. Such leather goods (suitcases, gloves, etc) weren't something frequently bought, but it drove the customer back into the shop far sooner than their usual cycle.