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Apr 13, 2023Liked by Ian Shepherd

Retailers spend significant time and budget on specifying their window displays, and expect good implementation at the store level, so It always amazes me how few store managers must look at the outside of their store as part of their daily set up - if they did they would see the catalogue of errors the customer often sees (lighting out, POS misaligned / fallen, poorly dressed mannequins, issues with basic cleaning standards, cigarette buts etc).

The standards set outside the store are often an indicator of the standards inside!

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